I’m Beth.

Sport is the throughline in everything I create. From years spent as an athlete, then behind the scenes, to now behind the lens, I’m interested in the moments where sport becomes art — expressive, emotional, and deeply human.

I’m committed to championing female creatives in the sports industry, and I’m endlessly curious about product storytelling — the fine details, design language, and performance cues that shape how a product is felt, not just seen.

My work lives between structure and spontaneity — refined but instinctive, clean but expressive. Sport builds connection. Stories make it last.

Let’s tell one worth remembering.

I plan with intention and shoot with instinct, knowing the most meaningful work lies in the moments before and after and in-between.
I’m an art director in the outdoor industry with a focus on product storytelling. I love to dive deep into product knowledge and build a cohesive visual narrative that pay attention to design details, innovation and a through-line to athlete stories.
I design with intent and attention to detail and a touch of fun. I love a good design puzzle to solve.

I’m Beth.

Let’s connect.