Innovation Storytelling at Retail, NYC
Innovation Storytelling at Retail - Brief
A collage featuring a purple outdoor jacket with multiple close-up shots highlighting its details, including pockets, zippers, drawstrings, and fabric texture, against a black background.
Storefront window display with a digitally rendered mountain scene and a skier with gear, next to the Arctic-themed clothing brand Arc'teryx, with blurred pedestrians walking by on the sidewalk.
A black screen with white text explaining a minimal, circular interactive display concept that combines craftsmanship, product design, and innovation, emphasizing its clean lines, cylindrical shapes, lighting, and hierarchy to engage users from all directions.
An indoor retail display features purple hooded jackets on mannequins above a circular table with a water feature at the center. Surrounding the water are informational panels. The background shows clothing racks with white hoodies and a wall with artwork. The floor has white text indicating a future of waterproof or water-resistant clothing.
Concept design diagram for a product, with sections labeled as fabric interactive zone, activity-specific video, obsessive design zone, material testing zone, product education video, and product booklet, surrounding a central image of three purple abstract shapes in a blue, starry background.
Open booklet displaying purple Gore-Tex jacket with multiple features and design details, including interior pockets, zippered pass pockets, and adjustable hood.
A magazine spread showcasing a purple Rush Jacket on the right page with a small image of the jacket at the top and a block of descriptive text at the bottom right. The left page is blank.
Display of lavender-colored outdoor jackets on mannequin and circular display with jackets in store.
Store display of purple jackets on mannequins, surrounded by other colorful jackets and clothing items arranged on shelves and racks.
Black screen with gray text crediting the crew involved in a project, including roles such as design, art direction, graphic design, production, photography, copywriting, video editing, and installation.